He is the son of JFvillas’s owner, Júlio Franco.

He built jfvillas.com in order to showcase what his father has built over the years. He is not actively working with his father; he only helps with translating conversations between customers and his Júlio, since customers from UAE, Australia and France have bought houses from jfvillas.com. He´s currently building chefpanda.pt , the online shop in Portugal to buy flowers and cakes.

He has studied management in Portugal (at a university called ISCTE, in Lisbon) and international marketing in Germany (at Hochschule Pforzheim).

He loves traveling and meeting people from all over the world. Besides, traveling he likes playing sports, such as football and tennis. Even though he has born and raised in Ericeira, an area very popular because of surfing, he barely can stand up on a surfboard.